By letting Muslim and non-Muslim halal food consumers equally know that your products meet the highest quality standards and were made in line with Islamic shariah requirements, halal audit & certification can help your business succeed in a competitive market.
Although the worldwide halal sector is expanding rapidly, issues come with it. Businesses must show that their products are reliable, since consumers ask whether meat and processed foods are morally acceptable due to lengthening supply chains and an abundance of product options. Halal audit & certification may clearly and swiftly indicate that your product complies with the Republic Act No. 10817 (Islamic Law) requirements.
According to Halal Food Market Forecast 2023–28, the worldwide halal food industry is expected to reach $2.6 trillion by 2024, representing 23% of the world’s population, which is now made up of approximately 1.3 billion Muslims.
RELATED TOPIC: What Non-Food Products Need Halal Certification?
Economic development and higher disposable incomes in major Muslim population centers such as Indonesia, Malaysia, India, Pakistan, Iran, and Nigeria would be followed by rising consumer demand for meat and processed meals. As markets grow and supply chains lengthen, this need will be accompanied by a rise in ambiguity regarding the origins of food and cosmetic items and their constituents. Most consumers care deeply about the quality of their food, but for Muslims, this concern also has a significant spiritual component. Muslim people.
Pork, blood, and carrion, for instance, are forbidden, as are any goods containing them, while permitted animals must be killed in accordance with religious laws. The majority of Muslims absolutely refrain from drinking as well. Therefore, when Muslim consumers come across unusual processed foods or meat manufactured in a non-Muslim majority country, they question whether they may consume it with the assurance that they are upholding their religious traditions in addition to the product’s taste and health. For many Muslims, maintaining a halal diet to the best of their ability is a core manifestation of their faith; therefore, even the tiniest ambiguity regarding an item they don’t know or the source of an animal ingredient can persuade them to change their consuming habits.
Any consumer may find it difficult to navigate a modern grocery store, but it can be more difficult if you try to check each ingredient list for dozens of possibly objectionable ingredients. Muslim consumers are immediately reassured that your product satisfies the highest quality and religious standards thanks to halal certification from an internationally renowned organization and an easily visible halal seal.
Furthermore, the rising demand for halal food has given producers more motivation to falsely label non-halal products, which fosters customer mistrust when frauds are revealed. By getting them verified by a globally renowned halal certification body like PUCOI, you can remove any uncertainty regarding your products.
CONCLUSION
Also, non-Muslim consumers are becoming more interested in halal food.
Concerns regarding the ethical treatment of animals, the wholesomeness and purity of the substances used in processed foods, and food safety are common among consumers. Since halal is regarded as healthy and clean, certification may boost consumer confidence in these products. Adnan Durrani, CEO of American Halal Co., claimed that 80% of the individuals who buy his company’s certified halal Saffron Road brand products are not Muslim and are interested in the excellent quality rather than religious factors.
Consider having your food, cosmetics, or pharmaceutical items certified as the demand for halal grows in the future years to ensure that you can appeal to a wide spectrum of consumers, including the rapidly expanding Muslim market and health-conscious consumers.
