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E-commerce, or electronic commerce, refers to the buying and selling of goods and services online. While the concept of e-commerce can be traced back to the 1960s, it wasn’t until the mid-1990s that e-commerce began to gain traction with the widespread adoption of the internet.

In the early days of e-commerce, businesses primarily used their websites to provide information about their products and services. However, as online shopping became more popular and secure payment systems were developed, e-commerce evolved into a major industry.


E-commerce has become an increasingly important sector of the global economy, and Davao City is no exception. As more businesses in the city turn to online sales to reach customers, it’s crucial for them to understand how to measure the success of their digital marketing efforts. Check out our recent post about “Digital in Business: 7 Strategies for Success in Davao City“.


E-commerce businesses can measure the success of their SEO and digital marketing efforts using a variety of metrics, including:

Website traffic

Website traffic, conversion rates, revenue, and engagement metrics are all important indicators of a successful e-commerce business. By tracking these metrics, businesses can gain valuable insights into their website visitors and make informed decisions about their marketing strategies.

One of the most important metrics to track is website traffic. By using tools like Google Analytics, businesses in Davao City can see how many visitors their website is attracting, which pages are the most popular, and where visitors are coming from. This information can help businesses make decisions about which marketing channels to focus on and which pages to optimize for better user engagement.

Conversion rates

Another important metric is conversion rate, which measures the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. E-commerce businesses in Davao City can use conversion rate optimization (CRO) strategies to improve their conversion rates and maximize revenue. This may include improving website usability, testing different product descriptions and prices, and simplifying the checkout process.


Ultimately, revenue is the ultimate measure of success for e-commerce businesses in Davao City. By tracking revenue over time, businesses can understand the impact of their digital marketing efforts on their bottom line. They can use this information to make informed decisions about their marketing budgets and optimize their campaigns for maximum impact.

Engagement metrics

Engagement metrics are also important for businesses in Davao City to track. High engagement metrics, such as bounce rate, time on page, and social media engagement, can indicate that visitors are finding the content relevant and engaging. E-commerce businesses can use this information to improve their website content and social media marketing strategies.


Businesses in Davao City can also use tools like A/B testing and user surveys to understand the impact of specific changes or campaigns on their website visitors. By regularly measuring and analyzing these metrics, e-commerce businesses in Davao City can optimize their digital marketing efforts for maximum impact and stay competitive in a rapidly growing industry.

Whether you’re a small online retailer or a large e-commerce platform, understanding how to measure the success of your digital marketing efforts is crucial for long-term success. By tracking website traffic, conversion rates, revenue, engagement metrics, and other key performance indicators, e-commerce businesses in Davao City can stay ahead of the curve and thrive in the digital age.

FAQ Tips

One effective way to improve your website’s search engine rankings is to conduct keyword research and optimize your website’s content with relevant keywords. This involves incorporating keywords into your website’s titles, headings, and content in a way that feels natural and helpful to users. Additionally, you should focus on creating high-quality, original content that provides value to your target audience, as this can help attract links and improve your website’s authority in the eyes of search engines. Check out the recent blog of Jii Saaduddin “How to Learn SEO: A Beginner’s Guide to Getting Started“.

There are a variety of metrics you can use to track the success of your SEO efforts, including website traffic, keyword rankings, and engagement metrics like bounce rate and time on site. Using tools like Google Analytics can help you gain insights into how users are finding and interacting with your website, and you can use this information to refine your SEO strategy over time. It’s important to keep in mind that SEO is a long-term game, and it may take time to see meaningful improvements in your website’s search engine rankings and traffic.

Some common engagement metrics include bounce rate, time on page, social media engagement, and click-through rate (CTR). Bounce rate measures the percentage of visitors who leave a website after viewing only one page, while time on page measures how long visitors spend on a particular page. Social media engagement measures the level of activity on a brand’s social media profiles, such as likes, shares, and comments. CTR measures the number of clicks on a particular link or ad relative to the number of impressions it receives.


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