Click Through Rate by Industry 2023: Latest Trends to Improve CTR, CPC

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Search advertising is a powerful way to reach your target audience and drive traffic to your website. However, in order to be successful, you need to understand the search ads benchmarks for your industry and how to improve Click Through Rate by Industry.

In this insights, we will discuss the average click through rate (CTR) for different industries, as well as some tips for improving your website total clicks. We will also cover the average cost per click (CPC) for different industries, so you can budget your advertising and create revenue strategies accordingly.

Using online search ads is a really effective way to promote your business. It’s like putting up signs that people can click on when they search for things online. When you do this in a smart way, you can get $2 back for every $1 you spend. That’s like getting twice the money you invest in – a 200% return on investment, which is really good.

But how can you be sure your online search ads are working as best as they can? When you spend money on ads, you want to be sure they’re helping your business enough.

Imagine if you could look at what your competitors are doing with their ads to see how you’re doing compared to them. Well, we have something even better than that!

Right now, we can’t actually see what your competitors are doing, but we’ve got a solution that’s even cooler.


And now, without any more delays, we present our Data-powered Intelligence Insights!

How traffic can help us to drive brand awareness? We’ve developed our 2023 Digital Benchmarks and UX Experiment report into a simple and free guide, learn more here for your convenience.

Keyword Search Trends

Average CTR

  • The number of people clicking on search results or ads went up compared to last year for 21 out of 23 different types of businesses. The only ones that didn’t go up were Business Services and Industrial and Commercial businesses. But even for them, the decrease wasn’t as big as the increases in other industries.

Average CPC

  • The money you have to pay when someone clicks on your ad got more expensive for 14 industries compared to the year before. But for 8 industries, it got cheaper. And for one industry, which is about Apparel, Fashion, and Jewelry, the price stayed the same. It’s not too surprising that more industries saw prices go up (61%) compared to those where it went down (35%). This makes sense because our information shows that the price to pay for a click went up in the year 2022.

How to Improve Your Average CTR with Search Results & Search Ads?

Click Through Rate by Industry 2023

To kick off our detailed analysis of the data, let’s begin with the benchmarks for Google & Microsoft, covering various industries. We’ll be looking at two metrics:

Average Click through rate (CTR) vs Average Cost per click (CPC)

Industry Rate per ClickAvg. CTR (%)Avg. CPC (%)
Animals & Pets8.123.13
Apparel / Fashion & Jewelry6.462.72
Arts & Entertainment11.781.55
Attorneys / Legal Services4.769.21
Automotive — For Sale8.772.08
Automotive — Repair, Service & Parts5.913.06
Beauty & Personal Care6.872.89
Business Services / Agency5.115.47
Career / Employment6.673.78
Dentists & Dental Services5.346.69
Education / Schools6.414.10
Finance & Insurance6.184.01
Health & Fitness6.444.18
Home / Home Improvement4.806.55
Industrial / Commercial5.574.35
Personal Blog & Services7.543.90
Physicians / Surgeons6.733.97
Real Estate / Property9.091.55
Restaurants, Food & Beverages8.651.95
Shopping, Retails / Markets6.392.44
Sports & Recreation10.531.77
Travel / Tourism10.031.63
Industry Rate per ClickAvg. CTR (%)Avg. CPC (%)
Source: Datawrapper

This report is built upon 17,253 search advertising campaigns that were active in the United States from April 1, 2022, to March 31, 2023. Within each industry category, we’ve considered at least 89 distinct LocaliQ campaigns. The numbers we present as averages are actually calculated as median values to better handle any unusual data points that might affect the results.


By understanding the benchmarks for your industry and following these tips, you can improve your CTR and ROI from search. By improving your CTR, you will be more likely to get your ads seen by potential customers, and you will also be able to lower your CPC.

If you are new to search engine and advertising, or if you are looking for ways to improve your results, be sure to consult with a qualified search engine expert. They can help you develop a strategy that is tailored to your specific needs and goals.


Davao Sikat Blog

Exploring vivrant culture of Davao, Business, Society, Arts and Digital Tech Industry, and more through insightful, informative, and analysis.

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