PayPal Builds Targeted Advertising Platform with New Leadership 2024


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PayPal builds targeted advertising platform significant leadership appointments aimed at revolutionizing the company’s advertising and consumer product strategies.

Effective immediately, Mark Grether has joined PayPal as Senior Vice President and General Manager of PayPal Ads, while John Anderson has been appointed Senior Vice President and General Manager of the Consumer Group. Both will report to Diego Scotti, Executive Vice President and General Manager of Consumer Group and Global Marketing & Communications.

PayPal Builds Targeted Advertising Platform with New Leadership

A New Era for Advertising at PayPal

PayPal is leveraging its extensive network of millions of consumers and merchants to create a groundbreaking advertising platform. This new initiative is designed to enhance merchants’ ability to effectively reach and engage customers while helping consumers discover products and services they love. The platform, rooted in commerce, will utilize customer insights to deliver a dynamic and personalized advertising experience, optimizing advertising spend for merchants and providing compelling offers for consumers.

Mark Grether brings over two decades of expertise in the advertising industry to PayPal. His previous role as Vice President and General Manager of Uber Advertising saw him grow the business to a $1 billion enterprise, with a network of over 500,000 advertisers globally. Grether’s leadership in accelerating Uber’s advertising capabilities across its Mobility and Delivery divisions highlights his ability to drive growth and innovation. His extensive background includes leading product strategy for Amazon’s advertising business and serving as CEO of Sizmek, one of the largest independent advertising platforms globally, which was acquired by Amazon in 2019. Grether also co-founded and served as global COO of Xaxis, a prominent programmatic media company under WPP.

“Commerce and advertising are deeply connected, and we believe that the advertising platform we are building at PayPal will become a must-use marketing channel for merchants big and small. I’m thrilled to have Mark join our team and lead this important work,” said Scotti.

Enhancing Consumer Experience

John Anderson, with his robust background in technology platforms and payments, will be responsible for PayPal’s consumer business, including global product strategy for both PayPal and Venmo. Anderson joins from Plaid, where he led significant growth in the company’s payment product suite as Head of Product and Payments. His decade-long tenure at Meta saw him in various leadership roles, including Head of Product for Oculus, Head of Facebook Japan, and leading product and operations teams for Payments, Commerce, and Risk. Anderson’s entrepreneurial spirit is exemplified by his founding of GroupCard, a social greeting and payments platform acquired by InComm.

“John brings strong experience in developing groundbreaking, personalized consumer experiences to PayPal, which will drive relevance of our brands, fuel our innovation pipeline, and give more reasons for consumers and merchants to choose PayPal,” added Scotti.

About PayPal

For over 25 years, PayPal has been at the forefront of transforming commerce on a global scale. The company is committed to creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure. PayPal empowers consumers and businesses across approximately 200 markets, enabling them to participate and thrive in the global economy.

For more information, visit PayPal, About PayPal, and PayPal Investor Relations.

Investor Relations Contact: Investor Relations

Media Relations Contact: Media Relations

With these strategic appointments, PayPal is poised to further its mission of innovation and growth, solidifying its position as a leader in both commerce and advertising.

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    Jii Saaduddin, our resident SEO Sultan, crafts digital strategies that drive results. A Google Analytics Pro and web dev coder, Jii leverages his 10+ years of experience to propel business growth. When he's not strategizing, he champions understanding of Muslim tribal cultures.

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Jii Saaduddin https://seoblade.net

Jii Saaduddin, our resident SEO Sultan, crafts digital strategies that drive results. A Google Analytics Pro and web dev coder, Jii leverages his 10+ years of experience to propel business growth. When he's not strategizing, he champions understanding of Muslim tribal cultures.

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