SteelAsia is the flagship steel company of the Philippines, serving the country with two million tons of rebar per year.
Leading the development of a Philippine steel industry – the backbone of a growing economy.
We provide our country with world-class steel products and services by innovating and adapting to changing customer needs. We fulfill our role in nation-building by producing steel locally and enriching communities and the environment.
Our Core Values:
We commit to a high set of ethical and moral standards. We believe that a company can only be trustworthy if its employees exhibit intellectual and financial honesty in all their dealings.
We believe that we will not be where we are today without the aid of other people. Whenever necessary, we seek the help of others because we are but part of a whole and we are aware that we also have our own limitations. We also take to heart that the customer is always right and we love to hear from them and learn from them.
We believe that there is no substitute for hard work. We put in effort in everything we do as we always ask what we can do for the company rather than demand what the company can do for us. Our achievements were a product of the sustained effort of those before us and we could only reach our vision with the same determination and single-mindedness of purpose even in the face of difficulties.
We perform our respective functions with the sense of urgency because we believe that every minute counts. The moment things have been finalized or decided within the company, we cooperate fully and undertake our assigned tasks with dispatch. Being nimble will bring SteelAsia to greater heights for the next decades to come.
We equate service to being part of the solution because we are here to serve our customers. Our service has placed the company to the highest levels of market standing as this is what differentiates the company from our competitors. This will guarantee our leadership position in the years to come.
We believe that our success is the success of everybody else. Simply put, our efforts are not only for ourselves, but for all our stakeholders – who are our employees, the communities where we operate, our business partners and the many institutions that interact with. We take pride in making a positive impact in the lives of those around us.
SteelAsia is a company born out of a partnership that started in 1965. Filipino businessmen Benito Yao and Go Kim Pah (founder of Equitable Bank) joined forces to create a rolling mill called Island Metal. The small rebar facility would eventually bloom into one of the world’s largest and most modern rebar manufacturing companies today.
In the late 1980s, under the leadership of successor Benjamin Yao, the company would expand and modernize its manufacturing capability as a platform to help the Philippine steel industry become part of the solution. Until the mid-1990s, the highly fragmented Philippine steel industry comprised over 50 small steel bar rolling mills of circa 19th century and early 20th-century technology. Obsolete and inefficient, the Philippine steel industry could hardly be a positive factor in contributing to the country’s economic development. It burdened the construction and property development sector with its high cost of production, inefficiency, and spotty track record of quality and timely delivery. The solution was scale and modernization.
In 1994, a project was underway to establish the Philippines’ first state-of-the-art steel bar rolling mill. Driving the endeavor, SteelAsia Manufacturing Corporation envisioned a facility that would be a national asset. World-class steel products and services would lower the cost of construction and help spur economic growth. When the mill - a showcase of European technology - was commissioned in 1996, it was a statement to the ASEAN steel community that the Philippines had finally joined the ranks of modern industrialization.
SteelAsia today plays a crucial role in national development.
Around one of every two steel bars installed in construction are manufactured by SteelAsia. SteelAsia supplies more than 80% of the steel bar requirements for land, air, sea, power, and communications infrastructure. It is the preferred supplier of the largest contractors and property developers in the Philippines.
It is vertically integrated, both upstream and downstream, having the largest and most modern steel billet-making facility and the largest rebar fabrication plant in the country. With six plants operating across the archipelago, it is adding two more among the world’s largest and most modern steel bar mills to meet the needs of today’s unprecedented economic growth.