Is Your Pipeline Broken? 3 Best Ways to Reignite Your Funnel with Sales & Marketing

3 min read

Is Your Pipeline Broken? Imagine a perfectly smooth relay race. The baton is passed seamlessly, runners are in sync, and the finish line is crossed in record time. That’s the ideal scenario for sales and marketing teams. They should be working together like a well-oiled machine, generating a steady stream of qualified leads that convert into sales.

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But what happens when the baton gets dropped? When sales are complaining about unqualified leads and marketing feels disconnected from the sales cycle?

Is Your Pipeline Broken? Here’s The Best Ways to Reignite Your Funnel with Sales & Marketing

This, my friends, is the unfortunate reality of sales and marketing misalignment.

The Fallout of Disconnected Teams

Misalignment isn’t just a minor inconvenience. It’s a revenue killer. Here’s why:

  • Marketing wastes resources

    Imagine pouring money into campaigns that target the wrong audience or generate leads that sales can’t convert. It’s a frustrating waste of resources.

  • Sales gets discouraged

    Salespeople thrive on pursuing qualified leads. When they’re constantly stuck with prospects who aren’t a good fit, their motivation plummets.

  • The customer experience suffers

    Inconsistent messaging and a lack of understanding of buyer needs creates a confusing and frustrating experience for customers.

Symptoms of a Sil Silo Situation

How do you know if your sales and marketing teams are operating in silos? Here are some telltale signs:

  • A complete lack of communication

    Regular meetings and information sharing are crucial. If these are absent, it’s a red flag.

  • Mixed messages

    Marketing promotes one thing, while sales talks about another. This inconsistency confuses potential customers.

  • Unrealistic sales expectations

    Marketing might be generating a high number of leads, but if they’re not the right kind of leads, sales won’t be happy.

Bridging the Gap From Misaligned to Streamlined

So, how do we fix this? Here’s the good news: there are solutions!

  • Define common goals

    Both teams need to be working towards the same objectives, like increasing qualified leads or boosting conversion rates.

  • Service Level Agreements (SLAs)

    Establish clear guidelines for what constitutes a qualified lead. This ensures everyone is on the same page.

  • Open communication

    Regular meetings, joint projects, and open communication channels are essential for fostering collaboration.

  • Invest in marketing automation

    Tools can help score leads, track progress, and nurture prospects, ensuring they’re sales-ready.

  • Empathy workshops

    Encourage both teams to see things from each other’s perspective. This fosters understanding and respect.

By breaking down the silos and fostering collaboration, sales and marketing can become a dream team. Remember, a united front generates qualified leads, happy salespeople, and ultimately, a thriving business.




Davao iPhone is a company founded by Ms. Ivie Yiyue with partnership of While they started in 2015 selling iPhones, they've since pivoted to become a web marketing agency focused on helping Davao businesses grow.

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